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CHARLES HENRY IRELAND
Executive Development Programme (Warwick Business School)
Managing Director
Charles Henry Ireland, British, was appointed as
Managing Director on 1 May 2007. He joined GAB on 8
May 2006 as the General Manager, Marketing and was
appointed to the Board on 26 May 2006.
Charles started his career in 1985 as a financial
consultant at Young, Claridge and Richmond Ltd,
United Kingdom. In 1987, he joined Nestlé UK in the
Nestlé Rowntree Grocery Division. He was promoted
to National Account Manager, Nestlé Petfood
Division in 1990 and later to Sales Manager National
Accounts, Nestlé Confectionery Division. He served
in various capacities within the Nestlé Group until
October 1997.
In November 1997, Charles started his career with
Diageo Plc as Account Director - On Trade, Guinness
GB. He became Customer Marketing Director,
Guinness GB in 1999 before his promotion to Global
Route to Consumer Director for Diageo Ready to Drink
Brands in 2001. Prior to joining GAB, from 2003 to
2006, Charles was Managing Director of Diageo
Philippines and was given the additional responsibility
of Commercial Director, Diageo Asia, in 2005.
Charles currently serves as the President of the
Malaysian International Chamber of Commerce and
Industry (MICCI) and as Vice President of the National
Chamber of Commerce and Industry Malaysia
(NCCIM). Also, he is a Governing Council Member
of the Confederation of Malaysian Brewers Berhad,
additionally he is a Trustee of the GAB Foundation.
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MAHENDRAN KAPUPPIAL
Associate Chartered Management Accountant
Chartered Accountant C.A.
Harvard Business School Alumni
Finance Director
Mahendran Kapuppial, Malaysian, joined GAB on 3 May
2011 and has over 20 years of finance, accounting
and management experience. He began his career at
Motorola Malaysia as an accountant in 1990 before
moving into a similar capacity at Federal Flours Mills
Bhd. In 1998, he joined Kellogg Asia Marketing Inc as
their Financial Planning Manager for Southeast Asia
before taking on the role of Functional Consultant at
Oracle Australia.
Mahendran re-joined Kellogg Asia Sdn Bhd in 2002
as their Financial Planning Manager for Asia and in
2003, he was appointed to be the Finance Director at
Kellogg Asia Marketing Inc looking after Southeast
Asia and China. During his tenure with Kellogg Asia
Marketing Inc, he was also asked to be the Acting
Sales Director in 2008, a role he held while being
Finance Director.
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YAP SWEE LENG
Bachelor of Business Administration (National University of Singapore)
Marketing Director
Yap Swee Leng, Malaysian, was appointed as
Marketing Director on 1 December 2010.
Swee Leng is well-versed in the fast moving consumer
goods (FMCG) sector, serving as Senior Brand
Manager with Malaysian Tobacco Company (MTC)
from 1995 to 1998 and with British American Tobacco
as Brand Manager for Myanmar and Cambodia in
1994. Swee Leng began her career in 1988 with Nestle
(Singapore) Pte Ltd.
Swee Leng brings more than 12 years of Malt Liquor
Market (MLM) experience to the table with a strong
background in brand marketing and sales. She joined
GAB as a Senior Brand Manager for Heineken in
1998 and progressed rapidly through the company
in a series of key positions - Marketing Manager for
Heineken and Senior Marketing Manager for GAB’s
premium brands, namely Guinness & Heineken. This
was followed by stint as the Regional Sales Manager
for the Modern On-Trade channel in the central
region and more recently as the National Key Account
Manager.
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RENUKA INDRARAJAH
Bachelor of Laws (University of Queensland)
Post Graduate Diploma in Legal Practice (QUT)
Solicitor of the Supreme Court of Queensland and High Court of Australia
Corporate Relations & Legal Director
Renuka Indrarajah, Malaysian, formerly an Advocate
and Solicitor, joined GAB in February 2002 as Legal
Manager. She was promoted as Head of Legal Affairs
in 2004 and in May 2007, she received another
promotion to Corporate Relations and Legal Director.
Renuka began her career as a solicitor in Queensland,
Australia until 1993 when she returned to Malaysia.
She continued her career in the Corporate Department
of Skrine, a prominent firm of Advocates & Solicitors
in Kuala Lumpur. In December 1998, she joined
Sema Group and was responsible for setting-up
and managing the regional legal department, which
entailed having all legal matters pertaining to the
Asia region under her purview.
In her role as Corporate Relations and Legal Director,
Renuka is responsible for leading GAB’s Corporate
Relations and Legal Team in safeguarding and building
the corporate reputation of the Company. The divisions
within the Corporate Relations and Legal Department
are External Affairs, Legal and Secretarial, Corporate
Communications and Responsibility and the GAB
Foundation.
Renuka currently serves as Governing Council Member
of the Confederation of Malaysian Brewers Berhad
and as Director of the GAB Foundation Management
Committee.
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THUM CHEE YUEN
B.A. (Hons) (Universiti Sains Malaysia)
MBA (Nottingham Trent University)
Sales Director
Thum Chee Yuen, Malaysian, joined GAB in May
2010, and has over 15 years of commercial
experience in diverse industries, including property,
pharmaceutical, fast moving consumer goods and
telecommunications. He started his career as a
Sales & Marketing Executive for Lion Group in 1996
and subsequently joined Boehringer Ingelheim
Malaysia as a Product Specialist in 1997. He then
joined Unilever as Key Account Manager in 2001 and
progressed to Regional Sales Manager. In 2007, Thum
joined Celcom Axiata Berhad to assume the position
of Vice President – Sales Planning and Operations.
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BERNARD MARIE ELOY
Higher National Diploma
Food Technology
Food Industry National Higher Diploma (ENSIAA), Massy and Douai - France
Supply Chain Director
Bernard Marie Eloy, French, joined GAB in September
2010.
Bernard started his career as a plant manager
in Consolidated Breweries and moved on to be a
Business Manager in Nordon & Cie in 1990. He further
expanded his career as the General Manager (GM) of
Plant Awo Omamma and GM Coy Technical in the
years 1992 to 2000.
In 2001, Bernard was Senior Product Consultant in
Heineken Netherland Beer Services and Heineken
Netherland Beer, overlooking the Africa and Middle
East region, and by mid 2003 went on to be a Production
Manager of Burundi. By end of 2003, Bernard became
the Technical Manager at Brarudi in Burundi for
five years.
Prior to joining GAB, Bernard spent 2 years (2008
- 2010) with Nigerian Breweries, as the Brewery
Manager of AMA Greenfield, an ultra modern brewery
of 3 million hls capacity.
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