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Iryne Liew Pei Yeun
Channel Manager – Experiential
1) Please tell us about your career progression at GAB.
I started off as a Marketing Coordinator in January 2003 where I had the opportunity to be involved in the marketing activities of all GAB’s portfolio of brands. After a short stint, I was appointed as Brand Executive for Tiger and then the Assistant Brand Manager for Heineken. I was later appointed the Brand Manager for Heineken. Now, I am the Channel Manager for Experiential. |
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| 2) How do you feel about the opportunities and training programmes that GAB provides? |
In GAB, you have control over your career, in the sense that you are given opportunities to explore working in other departments or even be seconded to our shareholders’ companies in other countries.
I personally had the chance to explore working with different brands, as well as had plenty of educational trips to Singapore, China, Hong Kong, Vietnam and Holland for marketing, leadership and strategy planning programmes.
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| 3) What is the secret to your successful career path in GAB? |
A love for your job coupled with a company that is sensitive towards your personal and professional growth.
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| 4) What is the best thing about your job and working in GAB? |
I enjoy meeting people. In my line of work, I get to not only meet interesting people, but work with them and build lasting friendships as well! |
