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| Home : Community Centre : Tiger-Sin Chew CECC |
- Tiger Beer first started the fund raising concerts in aid of charity on 4th September 1994. This year Tiger celebrates its 13th year running programme.
- Each campaign is split into 2 phases within the year and an average of 15 schools participate every year.
- The campaign was then called, Tiger Chinese Schools Fund Raising Charity Concert.
- In 1999, the programme changed its name to ‘Tiger Powerhitz Charity Concert’.
- In 2004, with Tiger’s new partnership with Sin Chew, the programme changed its name to ‘Tiger-Sin Chew Chinese Education Charity Concert’ (in short the Tiger Sin Chew CECC) and has remained ever since.
- Tiger Beer’s Chinese schools fund-raising campaign travels all over Malaysia helping Chinese schools in all locations urban and rural.
- Tiger beer sponsors the entire concert cost from the artistes to sound & light equipment and promotional items such as printing of advertising materials: posters, ads, and tickets.
- Tiger Beer:
Tiger Beer’s sincere effort in preserving the betterment of Chinese education helps these schools raise funds while acting as a way to rewards their loyal supporters.
- Sin Chew Daily & Guang Ming Daily:
Malaysia’s no.1 Chinese newspaper joined in as the official media partner and co-organiser in 2004. This has helped create more awareness about the programme and has encouraged more community members to join in the fund raising activity.
- Rock Records:
Supplies the artistes for each concert.
- The money raised through the concerts contributes directly to the schools building funds. These funds are then utilised in building new classrooms, halls & canteens, etc. to sometimes building a new structure and relocating to new sites.
| How Much Funds Raised To-date |
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- To date, over RM159 million has been raised for schools all over Malaysia.
| How Many Schools Have Benefited |
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- A total of 357 schools have benefited from the Tiger-Sin Chew Chinese Education Chinese Education programme. Of which, 293 are Chinese primary schools and 64 are Chinese secondary & independent schools.
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